With the continued rise of independent films from the Philippine provinces featuring local culture, language, and location, the organizers have deemed it timely to call out on Kapampangans -- who for a long time up to the present have been contributing to the progress of Philippine Cinema -- to begin making films about their homeland and/or their people, in their native language -- in the name of preserving, promoting, and developing the struggling Kapampangan culture.
One of the highlights of the film festival is the Kapampangan Short Film Competition, which was open to amateurs, students, and professionals. Kapampangan- themed short films, music videos, and documentaries will also be exhibited during the festival.
And finally, the Pampanga premiere of 2008 Most Outstanding Kapampangan Awardee for Culture and the Arts and Cannes Film Festival 2009 Best Director Brillante Mendoza's "Kinatay" will also be screened. Talks on the Kapampangan luminaries of Philippine Cinema and the development of a Kapampangan film scene will also be held.
Exhibition of Kapampangan short films, docus, and music videos will be on Decemeber 4, 2009 at Holy Angel University, Angeles City. While the screening of short film competition entries, talks on Kapampangan movie stars and cinema, screening of "Kinatay", and awarding ceremonies will be on December 5, 2009 at Robinsons Starmills, City of San Fernando, Pampanga.